Now playing: with cinema advertising, you can reach a captive audience-and make your marketing message the feature presentation
WHAT'S THE fastest-growing advertising medium on the block? It's not the internet. It's cinema advertising, and it's becoming the hot, new tool for advertisers nationwide. While major players including Levi's, Nike and Sony are taking their campaigns to the silver screen [...]
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Kmart fills top apparel, marketing spots
HOFFMAN ESTATES, ILL. -- Sears Holdings tapped two more executives from outside the company to fill slots in Kmart's marketing and apparel businesses late last month. [...]
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Take a stand: a newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print
IF YOUR marketing campaign is limited to newspaper and Yellow Pages ads with a smattering of internet marketing, it's time to take a serious look at what magazine advertising can do for your business. Marketing success is about reaching prospects through synergistic media. [...] |
In the mood: when and where does your advertising work best? Use these contextual advertising tips to set the scene and snag prospective buyers
TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to reach them when they're in the right frame of mind--and most likely to take action on your message. [...] |
Hot on the trail: tactics: learn 3 easy ways to track your advertising results, and find out if you're really getting the host for your money
IF YOU'RE RUNNING A COMPREHENSIVE marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are you've got leads and responses coming in from just about everywhere. [...] |
It's your call: with internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone
DRIVING ONLINE shoppers to your website isn't always best; your company might connect better with prospects over the phone. Instead of paying for ads or clicks, you can now buy one-on-one conversations.[...] |
Making book: take control of your company's finances with new accounting software from Microsoft
IF YOU'RE LIKE MOST ENTREPRENEURS, you run its OS, you surf the web with its browser, and its Windows logo is on just about every productivity application you use. So should you entrust your company's books Hogan to Microsoft as well?[...] |
Telecomms services across Asia begin to return to normal
INTERNET BUSINESS NEWS-(C)1995-2006 M2 COMMUNICATIONS LTD [...] |
Special delivery: drive sales by offering stellar delivery services
When local customers buy new furniture by 5 p.m. from Classic Furniture & Sleep World in New Albany, Indiana, the salesperson delivers the merchandise to their homes by 8:30 the same night [...] |
Corrected development: Miami real-estate prices are still the talk of the town. Whether prices fall or dip, the future looks hot
No one will deny that southeastern Florida real estate is hot. Pre-existing home sales in Miami, Miami Beach and Fort Lauderdale have proven to be a good investment, outperforming since 2000 the S&P 500, a broad index of U.S. stocks. Miami housing prices are outpacing the top 20 metropolitan areas and the [...] |
Small Business Unsecured Loans
For small businesses and entrepreneurs facing a perpetual lack of funds for taking their business to the next level, small business unsecured loans are the solution [...] |
Ways To Discover Career Fairs
Career fair is an interactive job resource designed for people of all ages. If you desire to find the right career, discover different career options, or plan future education and training, you've come to the correct place [...] |
Home Business Insurance
There are so many things that you have to consider when you own a home business. Insurance might be something that you do not even want to think about [...] |
